Entrepreneur, renowned visionary and marketing expert, Samir Saab founded Prohotel in 1989 and has shaped the company into the enterprise that it is today. There is not much that he does not oversee, from drawing up plans with architects, to liaising with tour operators and press. Leaving no stone unturned, Samir makes sure that each project meets industry standards with unwavering excellence.

Samir’s extensive experience within the travel industry includes his time at the Middle-Eastern airline, Gulf Air, as Regional Manager in Washington DC, where he secured high net contracts for the company. His entrepreneurial spirit was showcased during his ownership and management of travel agency, All Seasons Travel Group, where in five years Samir spearheaded finances bringing in over $25 millions of new accounts.

Samir is a sought after industry consultant and after 6 years on the executive board of Small Luxury Hotels of the World (SLH), he now holds the prestigious title of Vice President of the SLH International Advisory Board of Hoteliers having substantially increased its profit and brand value over 25 years of working together. He has also been contracted by several government tourist boards to consult on luxury standards and is an inspiring speaker at major conferences.

Samir’s extensive knowledge of the industry, innovative character and keen eye for perfection forges the way for his loyal team.

Indira Soltero is responsible for the Sales & Marketing Communication strategies for Prohotel’s clients. Additionally, she oversees the revenue and yield management for all projects. Starting her career at Prohotel under Samir’s wing as an executive assistant, she now thrives in her director position, having gained invaluable experience of the hospitality industry directly from the founder.

Indira achieved a Master of Science in Hospitality Management from the Hilton College at University of Houston as well as received the Dean’s Award for her class.

These prestigious qualifications are reflected remarkably in her work with resorts like Hotel Esencia in Mexico and the luxury resort Sublime Samana Hotel and Residences in the Dominican Republic, where she navigated each process from initial concept to marketing strategies.

Indira is fluently proficient in both Spanish and English with a professional working proficiency in French. With a passion for travel, she thoroughly enjoys working closely with some of the world’s most exceptional properties.

Fernando Cedillo oversees the seamless operations undertaken by any Prohotel project including managing and training staff.

With over 15 years of experience within the hotel industry, he has worked with luxury establishments such as Banyan Tree Mayakoba in Mexico as the Food and Beverage Director, Hotel Esencia in Riviera Maya, Mexico as the Food and Beverage and Operations Manager, and Bannister Hotel in Samana, Dominican Republic, as the General Manager.

Fernando has experience in all levels of the hospitality industry and thrives in helping companies reach their goals and objectives. His strong sense of responsibility, diligence and high standards make him an exceptional advocate of all Prohotel managed projects.

Valentina Reyes is responsible for the strategic planning, creation and distribution of digital content including all promotions and communications created by the Sales & Marketing team for all of Prohotel’s clients, ensuring that the correct content appears at the right time and place on all marketing channels. In addition, she maintains and updates clients’ websites, third party sites, social media platforms, online ads and more.

Valentina achieved a bachelor’s degree in Communications at Universidad Autónoma de Guadalajara. Prior to joining Prohotel’s team, she worked in a public relations agency and was a junior partner in a content management company in Mexico.

Valentina is fluently proficient in both Spanish and English. With a passion for travel and learning about other cultures, she thoroughly enjoys working closely with the hotels that are part of Prohotel’s portfolio.