Marketing
Our tailor-made marketing strategies and campaigns create impact and demand using multiple channels. We believe in accurately targeting specific publications, tour operators and agencies to ensure that our properties receive high quality exposure. We define a tone of voice that truly reflects the essence of a hotel through visually arresting marketing material. We are also well versed in search engine optimization, pay-per-click campaigns and digital marketing to further reach your audience. As 360-degree property pioneers, we help organize events and press trips to promote our properties to outstanding connections.
· Public & Media Relations
· Social Media Management
· Web Design and Development
· Digital Marketing Communications
· Print Marketing Material
Operation
In keeping with its proven marketing methodology, Prohotel promotes its clients’ properties and destinations to luxury agents and specialized travel agencies, as well as major tradeshows and events. We carefully curate sales visits by identifying key travel industry partners including travel agencies, tour operators, and online agencies in order to build relationships, increase reservations, and awareness of the product. Tradeshows and events are sensibly chosen depending on the client’s demands as well. Furthermore, we can help sign contracts with important receptive agencies and tour operators as well as promote each property amongst different niche markets to diversify the distribution of the product. We believe that revenue and yield management should be at the core of all sales actions, so our sales strategies are tailor-made for each client in an effort to always maximize revenue.
· Industry events and trade show representation
· Revenue and yield management strategy
· Sales promotion through visits and events
· Contracting with tour operators, online agencies
Consulting
Our consulting services are fully bespoke and offer strategies to properties that are in the planning or development stages, or looking to reposition themselves in the luxury market. Through extensive research, we not only deliver comprehensive proposals but also identify goals and assess how we can surpass expectation. We advise on industry movements, market demands, real estate development, financial planning, best management practices and design elements that can make your property premium and distinctive. From the initial meeting, we provide trusted guidance throughout, executing projects simultaneously with concept objectives so that your property meets the standards of your target market and maximizing sales and revenue.
· Concept Study
· Architectural and Interior Concept Design
· Property Master Planning and Development
· Pre‐opening Services and Assessments
· Property Upgrade
· Property Management
· Staff training
· Revenue and Yield Management
